Whatever outcome they bring, it boils down to the use of cloud-based  storage and cloud data backup, which are two very different concepts.
 
 Cloud-based storage vs. cloud data backup
 Paraphrasing from the NIST definition of cloud computing (PDF file, page 2-1), cloud-based storage is the on-demand network  access to a shared pool of storage that can be rapidly provisioned and  released with minimal management effort. According to Acronis APAC  President Bill Taylor-Mountford, however, "Cloud-based storage will not  be able to perform any recovery in the event of disaster."
 
 On contrast, cloud data backup is the online redundant data storage for  backup and recovery. This means the backup of data to the cloud, or the  backup of data which is stored in the cloud.
 
 "These are two very different things," said Manmohan Jain, CA Technologies'  software engineering vice president. "The first relates to providing a  backup and recovery solution with cloud storage being the backup  destination. The second relates to protecting the data on the cloud --  for example, data stored on elastic volumes on Amazon Web Services' EC2  or S3, on Microsoft's Azure, or with any other cloud storage vendor. In  that sense cloud data backup would mean backing up data stored in the  cloud to: 1) An on-premise/vault; 2) Within the cloud itself; or 3) From  one cloud to another."
 
 Cloud data backup is an application, not just storage, and is a vital  part of any organization's data protection system, said Andrew Sampson, Hitachi Data Systems APAC managed services director. "With backup you get the functionality  that allows you to choose what you backup and how often. Cloud data  backup lets you retrieve it and even search it online. A good cloud data  backup system also provides reports and other features."
 
 On a more technical level, cloud data backup is typically aligned with  maintaining tape or disk-based copies of one's critical, frequently  accessed server/SAN data for a defined period of time. "This allows for  rapid recovery from disaster, system downtime (onsite retention) and  data protection (offsite retention)," explained Ray McQuillan, Verizon Global Strategic Services' cloud & IT services practice manager.
 
 "Whereas cloud-based storage is a resilient on-demand Web-based storage  infrastructure for data that may be categorized as less critical or  rarely accessed (Tier-2 or Tier-3 as opposed to Tier-1) including  functions such as archiving," McQuillan added.
 
 10 cloud data backup strategies
 Six cloud service providers offer the following 10 cloud data backup  strategies below. But whichever strategy your organization adopts, "All  of the considerations of a conventional backup scenario still apply to  cloud backup and we encourage the adherence to established best  practices for backup and recovery," said Cameron McNaught, group  executive director, solutions and cloud services, Fujitsu Australia and  New Zealand.
 
 1. Address specific business needs. Define a solution for cloud  data backup as part of a consultative process, while addressing the  customer's specific business needs.
 
 2. Conduct TCO analysis. Before moving to a cloud data backup  service, IT organizations should do a TCO (total cost of ownership)  analysis and determine the payback period for moving to a cloud data  backup service. Use a provider that can integrate archives, so you can  move data sets from a backup plan to an archive plan and provides online  search and retrieval functionality. And make sure your provider has  good management processes, good quality reporting and a secure facility  and connectivity.
 
 3. Test before provisioning. Put the cloud data backup provision in place long before you need it.
 
 4. Encrypt backup data. Security is of prime concern in all forms  of cloud computing and cloud services. To ensure security and privacy  always use encrypted backups.
  
 5. Follow governance and compliance rules. Always make sure to  follow governance and compliance rules. For example, regulatory  compliance related to where data may move or be stored when different  countries or regions are involved, or compliance related to retention  periods of data. If you are purchasing backup service from vendor other  than the cloud provider then ensure the backup service vendor is also  following the governing laws for that region.
 
 6. Bulk data import process governance. Data center staff should  be familiar with process and procedures related to bulk data import  wherein data is shipped on removable media storage to on-premise. This  option will be critical when faster data recovery is needed for large  data backups. In addition customer should have in place good governance  for data-import process -- such as who is authorized to receive the  removable storage media and who is notified.
 
 7. Backup locally and remotely. Data that is recovered frequently  should be backed up to both on-premise storage and to cloud storage.  This is because the on-premise backup assures faster recovery, while the  off-premise copy can be used for disaster recovery purposes.
  
 8. Backup locally to ensure public accessibility. If the purpose  of putting data in the cloud is for public accessibility, then backup  the data locally even before storing in cloud.
 
 9. Engage multiple vendors. If one can afford it, it is  recommended to backup very important and critical data to multiple  vendors to mitigate risks. This gives an extra level of safety in case  one of the vendors has an outage at a business-crucial time.
 
 10. Ensure data interoperability. Ensure that the backed up data can be recovered on premise and/or to another cloud vendor.
 
 "A good backup strategy includes tiered backup and backup storage from  on-premise for operational recovery to off-premise and cloud for offsite  disaster recovery," Acronis' Taylor-Mountford said.
 
 "Customers should look for backup solutions that can easily extend their  on-premise backup strategy to include cloud data backup and avoid  having separate solutions. This means that as confidence increases,  customers can gradually increase the usage of cloud easily and  hassle-free," he added.
